Brand Guidelines
The World Savvy brand is expressed through its logo and other visual elements across varying programs and geographic
locations. Clear and consistent understanding and use of these guidelines are critical to building brand equity and enhancing the recognition of the World Savvy brand among its audiences.
For all visual assets and applications:
- Always use the electronic artwork provided. Electronic artwork is available through World Savvy Corporate Communications.
- Follow the guidelines for correct color reproduction, placement, and clearance.
- Always use the assets in the arrangements shown below.
Logo
Our logo is a reflection of our brand essence — how World Savvy projects itself to the rest of the world. Its globe icon takes a recognizable image that alludes to our mission and brings it to life via abstract line work that’s symbolic of connection, change and creativity. Our name consists of two typefaces that work together create a distinctive wordmark.
Primary Logo
Use this form of the logo whenever possible.
Grayscale Logo
In cases where use of a color logo is not possible, use the grayscale version of the logo.
White Logo
Use this when you have a colored background.
Blue Logo
In cases where use of a color logo is not possible, use the grayscale version of the logo.
Logo Use
Clear Space
It’s important to maintain an adequate amount of space on all sides of the logo to ensure a professional representation of the World Savvy visual identity.
This space is based on the width of the letter “W” in the word “WORLD.”
Minimum Size
Do not use the logo at a size smaller than 1.5 inches wide. This will ensure our logo stays legible and identifiable across all touch points.